Increase Sales: By removing any confusion or apprehension of using the product. A visitor to your product sales page will be confident that, with the help of a video, they will be able to get the best possible use from the product. With this hurdle removed from the buying decision, sales increase.
Avoid Price Wars & Keep Your Margins: When a customer visits your product page and realises they will get a video properly demonstrating the product, they will instantly give your product a higher value than your competitors, allowing you to maintain a healthy margin, while the competition are cutting theirs.
Solutions For Manufacturers
Improve the Customer Buying Experience: A professionally produced video will give the customer a reassuring sense that they’ve bought a product from a company dedicated to providing unrivalled customer satisfaction .
Returns Reduced: Industry studies* have shown that online video instruction guides can reduce returns by up to 30% and reduce support calls by as much as 50%. Unsurprisingly, it also revealed that 95% of people preferred video instruction to using printed user guides.
*published at www.getelastic.com
Solutions For Retailers